How to create and launch your first campaign

Write your emails, add your leads, choose the mailboxes that send, and launch

Updated 10 October 2026

A campaign is a set of emails that SpamCipher sends to your leads, one after another, from the email accounts you choose. You build it in three tabs, Sequence, Leads and Mailboxes, and then launch it. Nothing is sent until you click Launch campaign.

Note: Sending costs no credits. Without SpamCipher ONE, each credit your workspace has received, bought or given, lets you send 1.25 emails. SpamCipher ONE has no limit.

Note: A postal address in your sender details is recommended but not needed to launch. Every email gets an unsubscribe link either way.

Before you start

At least one connected email account. If you have none, follow How to connect a Gmail account first.
Your leads, as a CSV or text file or ready to paste
About 10 minutes

Check what is left to set up

Step 1: Open Campaigns

In the left menu, point to the paper plane icon to open Outreach.
Click Campaigns.

Step 2: See how ready you are to launch

Until setup is finished, a box in the top right says how ready you are.
Click Check details to see each item, such as Add a sending account and Warm up your accounts.
Each item that is not done has a link that takes you to it.

Note: Once you close the box, a small ring with your percentage stays in the same corner. Click it to see the list again.

Create the campaign

Step 3: Start a new campaign

Click + New campaign in the top right.
A panel opens on the right.

Step 4: Name it

Type a name under Campaign name. Your leads never see it.
Click Create campaign.
The campaign opens, ready for your first email.

Write your emails

Step 5: Write the first email

On the Sequence tab, type a subject and your message under Initial email.
To fill in each lead's details, use the fields listed under Personalization, such as {{first_name}}.
Click Save sequence.

Note: Save before you launch. Launching uses the saved emails, not what is on the screen.

Step 6: Add follow-ups

Click + Add follow-up below the last email.
Set how long to wait after the email before it, in minutes, hours or days.
Under Send, choose who gets it. Leave the subject empty to reply in the same thread.
Click Save sequence again.

Note: Anyone who replies leaves the sequence, so follow-ups only go to people who have not answered.

Add your leads

Step 7: Import your leads

Click the Leads tab.
Choose Paste, Upload file, Saved list or ESP. To paste, put one lead per line, for example email, first name, last name, company.
Leave Verify emails before sending ticked. Each address is checked at no charge, and a lead waits until it has been.
Click Import leads. Your leads appear in the table below.

Choose who sends, and when

Step 8: Choose the mailboxes that send

Click the Mailboxes tab.
Tick the email accounts that should send this campaign. Leads are spread across them.
Click Save mailboxes.

Note: A mailbox that is still warming up can send at a low daily volume that grows with warm-up. A mailbox whose warm-up is paused does not send campaigns.

Step 9: Set start and end dates (optional)

Below the mailboxes, click Schedule.
Pick a date under Starts or Ends if the campaign should only send between them. With no dates it sends from launch until you pause it.
A date saves as soon as you pick it.

Note: Each email account also has its own sending hours and daily limit, which you set on the Email Accounts page.

Launch

Step 10: Launch the campaign

Click Launch campaign in the top right. You can click it once there is a first email with a subject, at least one lead and at least one mailbox.
If a mailbox is still warming up, SpamCipher asks you to confirm. You can send anyway or wait.
A message says how many leads were queued, and the campaign's status changes to active.

Note: If the launch is refused, a red message under the title says why. See Why is my campaign held or paused?

Troubleshooting

Launch campaign stays grey

The first email needs a subject and a message, and the campaign needs at least one lead and one ticked mailbox. Check all three tabs.

It says "Add at least one step before launching"

Your emails are not saved yet. Open the Sequence tab and click Save sequence, then launch again.

It says "Assign at least one mailbox before launching"

The mailboxes are ticked but not saved. Open the Mailboxes tab and click Save mailboxes.

It says "No active mailbox in the pool, connect or resume a mailbox"

Every mailbox you chose is paused or disconnected. Open Email Accounts, reconnect or resume one, then launch again.

It says "Import at least one deliverable lead before launching"

None of your leads can be sent to, for example because they are all on your suppression list. Import new leads and try again.

It says "Launch blocked by your deliverability gate"

Your settings ask for a recent inbox placement test before sending. Run one for each mailbox it names, or turn the gate off for this campaign under Deliverability on the Mailboxes tab.

It says the booking link has no booking page

One of your emails uses the booking link. Make a booking page under Outreach, or remove the link from your emails.

My leads are not being sent to after launch

Each lead waits until its address has been checked, which usually takes minutes. If you turned checking off when you imported, turn on Send to unverified leads under Sending rules on the Mailboxes tab.

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